开一个花店要如何了解这个行业？

1.关于开花店的最初动机:

zaibushaorenxinzhong，kaihuadianshigebucuodezhiye。yifangmian，meitiangongzuozaichongmanxianhuadehuanjingli，xinqinghenyuyue；lingyifangmian，xianzairenmenduixianhuaxiaofeideshuipingtigaole，fengnianguojie、tanqinfangyou，xianhuayishirenmenbijiaoqinglaideliwu，dajiaderiziyuelaiyuehaole，maihuaderenziranhuiyuelaiyueduo，kaihuadiandeqianjingyeyidingbucuo。

congzuoshengyidejiaodujiang，huadianyinggaisuanshidianxingdexiaobenjingying。yijianmianjibuxuhendadewuzi，jiandandezhuangxiujike，simianbaiqiangyenengxianchuxianhuademeili，jiashangjinhuochengben，quanbusuanxialai，dagaihuashangwanbakuaiqian，xiaohuadianjiukeyikaizhangle。xianzaibushaoxiagangderendouxunsizhezuodianxiaomaimai，kaihuadiandechengbenzhengshitamensuonengchengshoude。bizhekandaoguoyifenhuayixuexiaodexueyuandiaocha，baiyumingxueyuanjihuyou95％yishangderendoudasuankaihuadian。zaijiashangxianyoudehuadian，jingzhengdejiliechengdukexiangerzhi。

danshi，kaihuadianbingbushixiangxiangzhongneimerongyi，bijinghuashixianhuodedongxi，huadianshiyigechongmanfengxiandexingye。huacongyimaijinshijiuyaoyousunhao，ruguoshengyibuhao，zhinengyanzhengzhengdikanzhehuabiankubianlan。youxiegaodanghuahuigengbunengduojin，ruomaibudiaosunshikejiutaidale，keruguomeiyougaodanghuahuichushou，kenenghuishiqulirunjiaogaodedingdan，zheiyoubudeburangrenfeishangyifannaojin。

suoyi，ruhejianliheweichiyigewendingdekehuqunshikaihuadiandeguanjian。

2.花店商机在哪里：

huadian，gumingsiyishichuanbomeidechangsuo，qishangpinshihua，yinerhuayishihuadiandelinghun。shouxiancongshihuadianyederenyuan，bixucanjiazhuanyedehuayixuexiaojinxiu，nulitigaohuayishuizhun，cainenggaozhiliangweigukefuwu。

a.youdutedejingyinglinian，huadiandingwei，chuangpinpaihuadian。jingyinghuadianbenzheyichengweiben，fuwuzhishangdejingyingyuanze，zhenchengfuwuyuxiaofeizhe。shulijingzhengyishi、shichangyishi、jiangxinyu、jiangpinpai。jingyinghuadianyaoxuehuizuoren，renshengzaishi，zuorenshidiyiweide，gaojingyinghuodong，gengyaozhongshizuoren。

zhuyihuadiandingwei，conghuadianxuanzhi、quming、yingyeshijian、shangbiaozhuce，huadiancixitonghezuzhijigou（huayishejibu、yewukaituobu、huijibu、yunshubu）douyaoyouliyuchuangjianmingpaihuadian，daxiangpinpai，zhanshihuadianxingxiang。

b.zhongshigukexinlifenxi。gukeshanghuadiangouhua，huadianyuangongyaofenxigukexinli。①congnianling、zhezhuang、jiaotonggongju；②xiaofeizhexintai，lianse、xinuxiguanaihao。xiaofeizhewangwanghuaizhejiebeihebuxinrenxinli，yaonulixiaochuzheixieqingkuang。③tongshiyaofenxixiaofeitedianheyongtu，yaoguanchagukezaihuaqiandetaidushang，zheiyurenshoujiaoyuchengdu、jiaoyangchengdu、shenghuofangshijixiaofeiguannianyouguan，jieshaoxianhuashi，xianwenyongtuzaixuanshiyang（huashuhuohualan，huashulangman，hualanzhuangzhong），zaixuanhuacaijinxinghuayichuangzuo，zuihoubiaochuyigeshidangdejiage。

c.zhongshitesejingyingheshichangyingxiao。huadianyaoshifenzhongshitesejingying，dutededianmianshejihedianneijiatingshibuzhi（yongfangzhenhua、xianhuazhuangshihuadiankongjian）pinzhongqiquandeguoneiwaihuacai、yecai；yuzhongbutongdehuayifengge。zhongshijierijingyingyijigezhongxingshidefuwu。ruhuadianzhuangshiyaoyouchuangxindegousi，dutedebuju，gaoya、chongmanmeilideyishufenwei，jirenyigaopinzhidewenhuaxiangshou。shedianhuadingyuesonghua，shangmenchahuafuwu，jitishengriquanniansonghua、xianhuazubai、wangshanghuadiandeng。

jingyingzhebujinyaojingyinghuadian，gengyaojingyingshichang，yaoyishuchuangxin、guanlichuangxin、fuwuchuangxin。jierijingchangzaihuadianjingyingzhongzhanzhehendabizhong，yaotiqianxuanchuan（rudianqianguahongdibaizihengfu），fenxishichangxuqiu，beihaohuoyuan,zuzhishulianhuayiyuangonghesonghuarenyuan,shidangjinxingshichangyingxiao(rudianmianguanggao、meitiguanggao，chunjieqianxianggedadanweichuanzhen、dianziyoujiandeng），zhongshiqingrenjie、shengdanjie、muqinjie、jiaoshijie、chunjiedenglaojieri，tongshikaifaqixiqingrenjie、mishujie、hushijie、fuqinjie、biyejie、qixiqingrenjie、jizhejie、nanrenjiedengyouqianlidejieri。

21shiji，jiangchengweihulianwangdeniandai，gexinggeyeyoushizhishizhengfenfenbamuguangtouzhudaozheiyixinxinglingyu。huadianjingyingzhebufangcanyudianzishangwu，qitedianshiyongyuhuahuijiaoyi，jiaqiangjingzhengli。huadianyekeyijinxingpinpailianxiaotongxiaohuadiandengduozhongxingshi。

d.zhongshiyuangongsuzhipeiyangheguanligongzuo

yaozhidinghuadianguanlizhidu，yongzhiduquguifanyuangong，peiyangyuangongdezhurenwengjingshen。peiyanghuadianzhiyejingliguanlizhe（dianzhang）heyuangonggefuqize。tongshihuadianyaojingchangjinxinghuayipeixun，tigaoyuangonghuayijishushuiping，tigaoyuangongzhishijiegouhemeixuexiuyang。duodingyueyixiehuayishujiyiji《zhongguohuahuibao》、《yuanlin》、《huahui》、《taiwanhuayi》dengshukan，jishilejiehuahuishishangdongtai，jizaoyuguojihuayiliuxingqushijiegui。

yigehuadianzaiwaibushichangdejingzhengli，qizhongyaoyinsuqujueyuhuadianneibujichuguanlishifoudaowei；erquanmianchuangxinnengli，zeshihuadianfazhandedongliyuanquan。huadianyaoxuexihaierdedecguanlifa，yaoquanfangweiduimeiren、meijianshi、meiyitianjinxingkongzhiheqingli，zhidingmubiaoxitong、jinxingriqingkongzhierzhidingyouxiaojilijizhi。haodepinzhongcainengdailaihaodejiage。zaihuadianneichushougezhonghuayizuopinyidingyaoyouyishuxing，yaowuyousuozhi。juebunenghongtaijiage，yebunengbianzhijianmai，jiagebixuheli。fanshizhicidexianhuaheganhua，qingyuanrengqi，juebuchushou。yaoxuexihaierliangjifuwu，duifuwuyaochuangxin，yaobuduantuozhanfuwuneirong，shulilianghaodegongzhongxingxiang。

huadianfuwuyaorenzhenduidaiguketousu，yidangukegoumaihuahuishangpinchuxianzhiliangwenti，yidingyaotuoshanchuli，ranggukemanyiweizhi。

huadianyaozhengchuangmingpaitesehuadian，meiweiyuangongyaotongguozijichengshidexinqinlaodong，zhengzuoyouxiuyuangong，nulizuodaonaoling、shouqin、jiaokuai、koucaihao。wubi“cheng”zidangxian，zuorenyaochengshi，taiduchengken，daikechengken，kaipikeyuan，wenzhushuke，zhengquxinke，jinxinjinzezuohaogexianggongzuo。

congxuanzhishang，yingxuanzejiaotongbianlirenliudadedifang，rushangyezhongxin、gaodangbieshu、gongyu、xieziloufujindeng。xuanzhizaichengshizhongxinquyulidezhongxinyiyuan。zaiyiyuandefujinkaihuadianyougehaochu，jiushizaixianhuaxiaofeidanjishi，yiyuanlizhuyuandebinghuanzhequebudan。zheiyangkezaidanjishizengjiahuadianshouru，baozhubufenkaizhi。lingwaihaikefudaiyixieshuiguofushimai。

xuanzhiwanchenghoujiushibiaopaisheji、dianmianzhuangxiuhebuzhiwentile。dianmianzhaopaishejiyingjianjie、mingkuai、dianmingyijibingfuyouwenhuaneihan。dianbiaoyaoxingmu，tadeshejiyaoweiyihoufazhanliansuodiandaxiajichu。dianneidezhuangxiuyaojianjie、secaiyiseqiansediaomingkuaiweizhu，shidangdidongyongdianoushitieyinengtigaohuadiandepinwei。shangpindechensheyingshaoerjing，miandexiandezaluanwuzhang。lingwaidianneiyingduoanzhuangshedeng。yinweishedengkehongtuohuadiandeqifen，meihuazuopin、meihuahuadiandezuoyong。zheidianfeichangzhongyao。

zaijingyingfanweishang，huadiankedingweizaiyixianhua、penhua、ganhua、gongyijuanhua、huaqi、hunqingfuwuweizhu，genjudangdiqingkuangkeshidang jianyingqitapeitaoshangpinhefuwu，yitigaohuadiandezonghejingjixiaoyi。ruguojingjishiliyouxian，kecaiquzibenyunyingdefangshiyuhuadianyewuxianglianxidedanweihuogerenhehuojingying。

huadianjingyingshijianlinghuokemanzukehubutongshijianshangdexuyao；huadianzhuangxiukaochanengweixiaofeizhetigonglianghaodegouwuhuanjing，shixiaofeizhexinqinggengjiayukuai；huadianfuwushequ，keshixiaofeizhexiangshougengkuaijiedefuwu。

jingyinghuadianshi，pinzhongyidingyaoqiquan。xiaofeizhedexuyaodedaomanzubingganjuedaofangbianhou，taxiacijiuhuizailai。zuoweijingyingzheyaobuduanditigaohuayishuiping，laishiyingriyitigaojianshangshuipingdexiaofeizhe。huadianzhuyixuexijileizhishihejineng，hetongxingjiaoliu，juzishenjingjiqingkuang，youxuanzexingdicanjiagezhongduanqipeixundexuexi，yixiqutarenzhizhang。yaobuduanchuangxin，zhuyaotixianzaihuayishejizhongzheiyeshihuadianchuanglifuwupinpai，chuanghuadiantesezhiyuan。

huadiandefuwuguanchuanzaijingyingguochengdeshizhong，tazhijieguanxidaoyouwu“huitouke”，guanxidaoshichangzhanyoulv，womendexiaofeizhedaduoshuzaixiaofeixianhuashibuzhidaohuayu。suoyihuadianyaoyindaoxiaofei，lingwaiweishiyingshaoshuxiaofeigexinghuadexuyao，shangmenweiqibuzhitingtang，jinxinghuayisheji。shouhoufuwuzhuyaotixianzaijiaohuixiaofeizheyanghu、baoxianzhishi，jingchangxingdifangwenkehu，zhangwoqixiaofeixinyaoqiu、xindongxiang，xiangyouzubaiyewudekehujishigenghuanxinxianhuadengdeng。

haojiuyepaxiangzishen，suoyi，huadianyeyaotebiezhongshizhijiehejianjiedeguanggaoxuanchuan。

yishiyuangongzhizemingque，xinrudiandeyuangongkeyizaizhizeshoucekandaosuoyouxuyaofuzedegongzuoneirong，jingquedaoheshijishenmehuahuanshui，yuangongjieshoudianzhanglingdao，dianzhangduizongjinglifuze。ershizouguimoguanli，jijiafendiananshishangbaojinhuodanhexiaoshouliang，youzongdianzhuanrenfuzetongyijinhuo、fenhuo。meigediandouyouxiangjindexiaoshouquxiantubiao，jilumeigejieduandexianhuaxiaoshoupinzhong、shuliangdengqingkuang，zheiduixiayigexiaoshoujijiedejinhuofangxianghejinxingzhunquedechengbenhesuanfeichangyoubangzhu。sanshijiyuangongjinshengjihui，budingqidizuzhiquandiandehuayibisai，cujinxuexi，xuanbayouxiu，liuzhurencai。erqiehuadianchangnianzhaogong，buduanxuangengyouxiudeyuangong，yejidajiayijili。youlezheizhongbijiaoyanjindegongzuochengshi，huadiandezongjinglijiukeyituochushenlaizaimoudafazhan，bawoshichang。

renyuanxiangduibijiaowending，zheibijiaoliyuhuadiandefazhan。duiyubucuodedianyuan，songtaqushanghuayiban，feiyongfenliangnianquanbubaoxiao，youhuayihuodongyejinliangrangtaqu。zheiyang，dianyuanjuedezaigongzuozhongnenggoushangjin，youbentou。huadianhaiduiyouxiudeyuangongfengsong3%deganguyishijiangli，youlezheixieguanlicuoshi，jiukeyishidedianyuangenlaobanyitiaoxin，gongtongjinlijingyinghuadian。