客户需求，花店

对花店来说，搞懂顾客的目的需求，更根据不同的层次来满足顾客的需求，能够更好的促进订单的转话。花是属于情感消费品，也是表达心情的方式之一，从这个层面上分析，顾客的需要大概有以下层次：

1.基础层次需求

zheileikehuxiangduishibijiaorongyizhuazhude，erqietamendexuqiubijiaodi，bijiaojiandan。zaigoumaixianhuashi，shouxiankaolvlipinshifousongdechushou。yibanzheileigukegoumaixianhuadeyongtushi，pengyoushengri，mougejinianri，huozheshikaiyezhileide。

ranerxianzaihenduohuadiandouhulvelekehudexuqiu，zhishiyiweidezhuiqiuhuayidegaoduhemeiguanchengdu。qicishijiage，zheibufengukeduijiagexiangduimingan，xuyaozaidingjiashangzuoyixiediaozheng，ranggukejuedebijiaohuasuandejiagegoumai，tigaoqizhuanhualv。

suoyizheileiguke，zhiyaohuadiankeyitigongjitasuoxuyaoyongtudehuacai，jiagedeshejifuhetaxinzhongdejiawei，rangtajuedehuasuanqiefuhegukedehuayixuqiu，jiukeyishunlichengzhangdenaxiazheileikehule。

2.中等层次需求

zheileigukeyouzhejiaoweibucuodexiaofeinengli，danshiyouleduihuayishuizhunyouzhegenggaodeyaoqiu。zheileigukegoumaixianhuayibanshisongjizhongyaoderen，zhiyouxianhuanengzhunquedebiaodazijideqingganxuqiu。duiyuzheileigukelaishuohuashuhuaheshifoujuyouhenqiangdeyizhixingguanganyouweizhongyao，zheiliyinhandeyigexuqiushi，zheishuxianhuanengbunengwanzhengdebiaodawodeqingganxuqiu，yihuadaiyu。

shiyongduiyuzheileigukeeryan，xianhuasuonengyanshengdeyuyi，baozhuang，fuwugengweizhongyao。shidangdejiashangkapian、huayudengpeijiangengnengyinghelegukezijidoumeiyouyishidaodexuqiu。zheileigukeshihuadianbuduanchuangxinhetishengzijidezhongyaobangzhulaiyuan。

duidaizheileigukefuwubiandeyouweizhongyao，shifounenggouanshisongda，songdashishifouyouqitafudainuanxinfuwu。

3.高等层次需求

zheileigukedexiaofeinenglitongchangbijiaoqiang，youzhebucuodeshenmei，yuanyiweiyishuzhifuangguidedaijia。duiyutameneryanyijinghuabenshen，huayibenshen，baozhuangbenshenbunenggoumanzuxuqiu，pinpaicengmiandefujiazhigengweizhongyao。tamengengweizhuzhongdeshiyishucengmianhexianhuabeihoudepinpaijiazhi。

xiangduieryandoubijiaozhuzhongmianzi，suoyizheileigukeduiyupinpaicengmiandefujiazhibaokuo：pinpaigediaohepinpaiwenhuaruhe，shifoushizijisuorentongde，shifoushizijisuoshuzhi；pinpaiguimoshifougoudahuokoubeishifougouhao；chanpindemeigehuanjieyongcaishifoujiangjiushifoushizuihao；chuangshirenhuayishishifoushixingyezhimingshifouyoubijiaohaodekoubei；jiagedingweishifoufuhezijideshenfen；lipinsongchushishifoufuhezijishenfendedingwei。

duiyuzheileigukeyongcaiyongliaoyongrendouyaoyongzijinenggoudedaodezuihaoxuanze，tongshidadanbajiagewangshangti。qiewutongguoshiyongdiduandedongxilaijiangdichengbenyiboqujiageyoushi，zheizhongzuofacuojiucuozai，jiageyoushibushitamendexuqiu，jiandanlaishuo，zheileigukebuqueqian。womengengxuyaozhuyideshipinpaijiazhiganhehuacaipinzhigan。