随着鲜花速递行业的发展,鲜花网站也如雨后春笋般涌现出来,形成了激烈的竞争格局。但值得忧虑的是,一个行业在发展壮大的同时,不可避免地形成了良萎不齐,鱼龙混杂的局面。一些网站资质不全的鲜花网站,打着“全国最大”之类的幌子,实则服务质量低下,客户体验差至冰点。近两年就发生过某些网站收了款却数百张订单未送货的涉嫌欺诈事件,对整个行业造成了恶劣的影响,详见CCTV曝光、新浪网曝光
鲜花订单关于情感传递,务必谨慎比较!从以下8个方面对比,即可专业的分辨出网站优劣:
1、经营历史
wangzhanjingyingshijianyuezhang,jileihechendianjiangyuefengfu,changlilaishuohuigengzhidexinlai。
不要轻信某些网站上经营了8年、10年的描述,那么如何了解一个网站真实经营了多少年呢?
a、chakangaiwangzhandezizhiwenjian,ruyingyezhizhao,icpzhengshudeng。ruguobunengzaidisanfangpingtaicha,jiuchakangaiwangzhanzishenzhanshidezizhi,tongchangzaiwangshanggongbudezizhishangmingmuzhangdanzaojiadekenengxingjiaoxiao。zhongdianchakanzhengshushangdejingyingkaishishijian、nianjiangaizhangqingkuang。
举例:中国鲜花礼品网sunwayfirm.com成立于2005年,相关年检信息 链接>>
b、chakangaiwangzhanzhanshidedashijihuogongsidongtai,chakanzuizaofabudexinwenhuohuodongderiqi,lejieqineirong,panduanshifouyouwaibulianjiehuoshengdongdeneirongzuozheng。
举例:中国鲜花礼品网sunwayfirm.com公司动态 链接>>
c、fuzhufangfa:chakangaiwangzhanyumingdezhuceshijian,zhucedeshijianzhangbujiandejingyingjiuzhang,danwomenkeyizhidao,ruguozhuceshijianhenduan,jingyingdeshijianyidingzhangbule。keyizaiwanwangshuruyumingchaxun,dian“xiangxi”chakan。
举例:中国鲜花礼品网sunwayfirm.com域名注册信息 链接>>
shangshucctvyangshiwangpuguangdeqiye,chenglishijianwei2010nian6yue,danwangzhanjieshaoshangshuowangzhanchuangbanyu2005nian,lianggeshijianxiangchashenyuan。ruguoyouxujiakuadayingyeshijiandeqingkuang,xujinshenkaoliangshangjiadechengxinchengdu。
2、是否有“ICP经营许可证”
gouwuwangzhanbixuqude“icpjingyingxukezheng”,caishihefajingying。 “icpjingyingxukezheng”hegongxinbudewangzhanbeianwanquanbutong,“icpjingyingxukezheng”yaoqiushenqinggongsizhucezijindayu100wan,tongguotongxinguanlijushenpihoubanfa,xumeiniannianjian。ergongxinbuwangzhanbeianhaoshimeigewangzhanshangxianbixuyoudeyigehaoma,gerenhuogongsidoukeshenqinghuode。kecongzhengshuhaomalaiqufenliangzhe,“icpjingyingxukezheng”zhengshuhaomazhongmeiyou“bei”zi,gongxinbubeianzhengshuhaomazhongzeyou“bei”zi。duiyugouwuwangzhanlaishuo,zhiyoushuangzhengqiquan,caishijuyouguifanzizhidegouwuwangzhan。
举例:中国鲜花礼品网sunwayfirm.com ICP经营许可证号码“粤B2-20050744”,详情页 链接>>
3、网站经营的公司名称是否一致
网站公布的公司名称,工信部网站备案名称,资质证书展示的公司名称,此处公司名称应该一致。
如果不一致,则说明经营主体混乱。一旦出现异常情况,很难找到责任方,影响有效的解决问题。
工信部备案可通过工信部网站查询 链接>>
juli:zhongguoxianhualipinwangsunwayfirm.comshangshusanchuyizhi,junweishenzhenshibaiyixinxijishuyouxiangongsi
4、公司所在地
zhuliudianzishangwuwangzhanzhuyaojizhongzaibeijing、shanghai、guangzhou、shenzhen、hangzhoudengchengshi,yeyoubufenyouxiudianshangwangzhanfenbuzaimouxieshenghuihuoqitazhongdianchengshi。anzhengchangluoji,zhuliudedianzishangwuwangzhangongsisuozaidiyaomeshijiejinkehurenqun,yaomeshijiejinshangyougongyingshang,yaomeshijiejindianshangrencaijujidi。
如果某鲜花网站宣称其“居同类网站第一”,但公司却位于“*县”leisizheizhongjiaopianyuandechengshi,jianyininjinshenbijiao。gongsisuozaidihenrongyidezhi,zaigongsimingchengzhongjiubaohanyouchengshixinxi。
juli:zhongguoxianhualipinwangsunwayfirm.comzongbuweiyushenzhenshinanshanqutaoyuanlushenzhenfazhanyinxingdasha11ceng,yiweiquanguojinbaiwankehuyingzaojizhipeisonghualitiyan。
5、品牌影响力
a、gongsizizhirongyu
tongchangwangzhanhuizaishouyedibuhe“guanyuwomen”lanmuyezhanshizizhi。ninkechakangezizhidelianjienengfoudakai,chakanzizhitupianhuoxiangqingjieshao,lejiegaigongsideshili。ruguozhishiyoulianjiewenzi,dakaiwuxiangyingneirongdezexujinshen。
举例:中国鲜花礼品网sunwayfirm.com是中国平安唯一鲜花类积分兑换服务商,获Apec金种子奖,见资质展示页 链接>>
b、百度,谷歌等平台的自然排名情况
可以查看搜索“鲜花”、“鲜花网”等重要关键词,查看该网站在百度、谷歌的自然排名。特别提醒:一定是查看和比较自然排名,非付费竞价排名。两者区别:1、搜索结果中如果有“推广”字样就是付费竞价排名,没有“推广”字样的为自然排名,通常付费竞价排名展示在前面,展示完付费的才是自然排名。2、付费竞价是谁出的钱多谁就排在前面,而自然排名则是搜索引擎根据网站的经营历史,网站知名度,网站内容的质量综合来决定网站的排名。
chulezhijiezaibaidudengsousuo“xianhua”dengguanjiancichakan,
举例:中国鲜花礼品网sunwayfirm.com自然排名综合情况稳居鲜花类网站第一,可通过爱站网查看该网址的整体百度收录情况 链接>>
c、网站的PR值
prgugegongsizhenduisuoyouwangzhandeyizhongpingji。przhianwangzhanzhilianggaodicong0-10,zhiliangdidewangzhan/xinwangzhandengprzhikenengshi0huozhe1,zhiliangyuegaoprzhiyueda,ruhaolemaixiewangdeprzhiwei5。
举例:中国鲜花礼品网sunwayfirm.com PR=5,中国鲜花类网站最高的PR值为5。可通过站长网查询 链接>>
d、shifouyugezhuliuwangzhanjidaqiyebaochilianghaohezuoguanxi
shangshuxinxikecongxianhuawangzhandegongsijieshao、qiyedongtaidenglanmuhuozhi。xuchakanlianjieshifounengdakaijutixinxiye,yizhengshiqihezuozhenshicunzai。
举例:中国鲜花礼品网sunwayfirm.com长期与中国平安、招商银行等企业保持合作 招行送爱到家活动>>
6、客户体验
chakankehupingjiayouzhuyuzhenshilejiegaiwangzhandefuwushuiping,danzheilixutebietixingdaodeshi,bupaichumouxiewangzhanzixingweizaodalianghaopingdekeneng,neizenyangqupanduanqishifouzhenshipingjiani?
● chakanmeitiaopingjiashifouyouipdizhi、pingjiashijiandexiangxizhanshi,yuefengfuzaojiadekenengxingyuexiao。
● 查看各条评价是否叙事风格、书写格式迥异,如果雷同需谨慎对待。
● 评价内容中是否有具体购物或配送过程的事宜描述,即评价内容是否丰富,如果内容都很简短,则可能有问题。
举例:中国鲜花礼品网sunwayfirm.com于2010-10-30开通订单评价功能,现已有超过5万条评价 链接>>
7、花艺能力
xianhuawangzhanhuayinenglihaohuai,jiangzhijieyingxiangshoudaodehuashuxiaoguo。zaishouqianlejiehuayihaohuaidezuihaofangfa,jiushikanwangzhandexianhuachanpinzhanshixiaoguo。henduoxianhuawangzhanzhanshidexianhuachanpin,feizijiyuanchuang,ershishi“jieyong”tarendexianhuatupian。shifouqiyuanchuangdehuakuan,keyigenjuqixianhuazhanshixiaoguozuopanduan。ruguoshizijiyuanchuangsheji,zijipaishedechanpin,zepaishefengge、paishebeijingdengyinggaiyizhi,qieyidinghuiyouduozhangchanpintu,nengcongxijiehuobutongjiaoduzhanshichanpin。ruguomouwangzhanzhanshidechanpinzhutubuqingxi,qiechanpinxiangqingyedeyemeiyouduojiaoduzhanshi,meiyouxijiezhanshitu,huozhexijiezhanshitushicongxiaotushangfuzhichulaifangdade,zejibenkeyipanduanfeizijiyuanchuanghepaishedechanpin。
juli:zhongguoxianhualipinwangsunwayfirm.comsuoyouhuakuanquanbuyuanchuangsheji,tupianguangbeitongxing“jieyong”,ruguofaxianqitawangzhanyouyusunwayfirm.comxiangtongdechanpintupian,junweiqinquandaoyong。
8、其他
shifouzhuzhongkefuxijie、wangzhanshijuexiaoguoshifoudafang、wangzhandakaisudushiliuchang、shouhoufuwutiaokuanshifouwanshan。
juli:zhongguoxianhualipinwangsunwayfirm.commeiniantourushushiwanyuanshejizhizuoshougongheka,quanguo30jigechengshishiqumeidanzengsongtongyiheka。qiyong10690999520sanwangheyiduanxinpingtai,songdadiyishijiantongzhidinggoukehu。loudan200%tuipeichengnuo。