鲜花市场剑拔弩张 电商纷纷另辟蹊径,中国鲜花礼品网

MEDIA 媒体报道

    2015nian2yue11rixiaoxi，tengxunchiziqianwantouzimouxinchuangxianhuadianshangpinpai。tianmaoyeyu2014nianshangxianlexianhuapindaomiaomiaozhuangyuan。zaijudadeqianzaishichangmianqian，dianshangjutoukaishizhumuxianhualingyu。

    jutoulaixi，gaoshoulinli，ruhecongjianbanuzhang，jingzhengyufajiliedeshichangzhongtuoyingerchu?xianhuadianshangmenfenfenlingpixijing，genjuzishenlijie，weixianshangxianhuazhizhengliangjian。

 

中国鲜花礼品网：更名花礼网，推出画里选花
    中国鲜花礼品网创立于2005年，在第十个年头更名“花礼网”，加上2012年启用sunwayfirm.com顶级域名，其面貌可谓焕然一新。
    qizaigengmingtongshi，tuichulehualixiliemanhua，zhujiaoweixiaohuahexiaoli，yinanyinv，yizhuangyixie，miaoquhengsheng，meizhougengxin。shangxianle“hualixuanhua”lanmu，weimeiyishuchangxiaoxianhuahuizhichahua，baxianhuaheshouhuanvhaiyikatongdexingshirongrudaoyigefuhehuayuyijingdechangjing，hongtuochubieyangdechanpinqizhi。qiwangzhancheng，xiwangdinghuarennenghezhekafei，kanzhejingmeichahua，jiubahuajixuanle。

 

ROSE ONLY：主打“一生只送一人”概念
    创立于2013年的Roseonly是一个年轻的互联网鲜花品牌。因主打“一生只送一人”的概念迅速走红，但在业内人士看来，Roseonly存在模式困境，可谓成也定位败也定位。
    qipinpaidingweifeichangxianming，zhuda“yishengzhisongyiren”，danyucitongshixianzhilezhongfugoumailvhequntifugaimian。yinciduiroseonlylaishuo，ruhediaozhengshangyedingweishixiayibuxuyaojiejuedewenti。

 

野兽派：根据你的故事创作专属花束
    从2011年12月底开通微博以来，野兽派花店已经吸引了数十万粉丝，他们不光有创意独特的盒装花，还会根据你的故事创作属于你的专属花束。
    zaiyeshoupaihouqijianlideguanwangzhongyouzheiyangyiduanhua：“niyuta/tazhijiandegushi，womenmorenninyunxuyeshoupaizaiweibozhongyudajiafenxiang，danwomenjuebuhuitoulurenheshiming。ganxieneixieyougushiderenmen，yeshoupaicaichengweiyigewennuanyouaidexiaoshijie。”

 

爱尚鲜花：尝试基地直销
    创立于2007年的爱尚鲜在2014年尝试了基地直销模式。与同城线下店配送模式不同，基地直销模式需要用户提前1-2天预定。但做基地直销也有其困扰，由于国内鲜花产业还是传统种花方式，受天气影响较大，一旦遇上天灾，价格就会大幅上涨。
    guowaidutedexianhuadianshang：

 

H.Bloom：按月订购鲜花n
    h.bloom tigongdexianhuadinggoufuwujiagexiangduiyouhui，xuanyong anyuedinggoumoshi(gukekeanzhou、shuangzhouhuomeiyuedezhouqidinggouxianhua)，meicizuidi 29.99 meiyuanqisong。h.bloom pinqinglezhuanyeshejirenyuanweigukeshejihuashu，fuwuduixiangbaokuozhuzhaikehuheshangwukehu，jiagezhiyouchuantonghuadianjiagede 3 zhezuoyou。h.bloom zhisuoyinengtigongdijia，shiyinweitazhijieyuzhongzhishanghezuo，shengquchuantongdezhongjianhuanjiesuochanshengdefeiyong，bingyituoyudingmoshi，nengyangeanzhaokehudingdanxiangzhongzhishanggoumaixianhua。

 

BloomNation：做鲜花店的第三方平台
 ;   huadianzhubujinkeyizaibloomnation shangchuanzijishejidehuashudezhaopianhejiage，haikeyiliyong bloomnation tigongdegongju，jianlizijidandudeyemian。xiaofeizhezhixusousuozijisuochudeyunsongdiqu，jiunengqingsongxiadan。

 

Bloomthat：自行车信使90分钟送达
    zaiqiguanwangshang，bloomthat dui“90fenzhongsongda”zuoleruxiadazhijieshi：1，jinkenengduodishiyongdangdidangjixianhua，bingjinxingzhenghe，zhiweiyonghuchengxianzui“keyong”(available) dexianhuaxuanze;2，shiyongkexunhuandecumabubaozhuang，bingjiaoji“zixingchexinshi”(bike messenger) laijinxingpeisong;3，yidongkehuduandeshiyong，yibianyonghukeyisuishisuidixiangshoufuwu。;

 

    niyouzhangliangji，woyouguoqiangti。zairenmenyuelaiyueguanzhushenghuopinzhidejintian，xianhuayufabukehuoque。erxianhuadianshangdezhongzhongmiaozhao，doushiweilejiangzishensuotigongdefuwujiazhizuidahua，rangxiaofeizheshoudaodebuzhishiyishuxianhua。kanlai，zhei“songhua”degushi，caiganggangkaishi。

 

报道媒体：网易新闻